EPO was born out of a passion for creating high-performance training spaces. It all started with Fuel Athletics, a gym founded in 2012 in Damansara Heights to fill a gap in the market for structured, community-driven group training. Over the years, Fuel Athletics became more than just a gym—it became a training hub where people pushed limits, built strength, and formed lasting connections.
Through that journey, we realized that building a gym is not just about equipment—it’s about experience, efficiency, and long-term success. That realization led to the creation of EPO (Everybody’s Physical Obligation), a consultancy that helps gym owners, fitness entrepreneurs, and corporate facilities design, build, and grow sustainable fitness spaces.
EPO is committed to redefining fitness spaces through strategic gym design, branding, and operational excellence. Our goal is to build high-performance training environments that empower fitness businesses to attract, engage, and retain members effectively.
We envision a future where gyms are more than just workout spaces—they are community-driven fitness hubs that integrate cutting-edge equipment, seamless operations, and immersive branding to enhance user experience and business profitability
Whether you’re launching a new gym or optimizing an existing space, EPO provides expert gym design, branding, equipment sourcing, and retention strategies to ensure long-term success. Let’s build a high-performance fitness space together.